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January's Featured Woman in Business: Cheryl White of Apollo Care

Cheryl White

Apollo Care was founded in 2011 by Cheryl White after she had worked in Health and Social Care for many years. During her time working as a Community Nurse, she realised the need for a Home Care provider that focused on flexible, individualised care packages that were tailored to meet the care needs of each individual service user.

While visiting her patients at home, Cheryl had witnessed the effects of social isolation on elderly people in her area and after contacting several providers to try and access support for these people the idea for Apollo Care was born.


Her mission through Apollo Care is to “provide individualised care to vulnerable people living in their own homes”. As well as improving the lives of many vulnerable people she has also created 6 new business owners through franchising and created 100s of jobs for care staff within the Merseyside area.

Apollo Care continues to grow as demand for their services increases. Each of their offices are owned and managed by people who share their passion for caring and providing a service that supports and enables people to stay in the place where they feel most loved and secure…. HOME.

Cheryl also enjoys helping people to grow their own business and supports people both through franchising and her role as mentor. She was a finalist for The Quilter Cheviot Investment Management Entrepreneur of the Year Award

 

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