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  • You  want an attention grabbing headline, something that is going to grip the person reading and urge them to carry on
  • The first line should tell the reader the who, what, where and why from the initial headline
  • Back yourself up with statics or facts
  • You should include a quote from yourself to show yours and your company’s involvement
  • Include a quote from another person if you can e.g. an industry expert, a content customer
  • End your press release with a call to action, where will people go to access more info on the press release?
  • It’s always handy to add Notes to Editors on the end of your press release, with details about you and your company
  • Of course, don’t forget to put your contact details at the bottom!
  • TOP TIP: Add a relevant and interesting image to draw people in