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  • Ensure you have up to date policies and your social media manager knows and understands them
  • Invest time in learning about the different platforms and their business use potential before setting them up
  • Consider your top three income generators and research relevant on line content and profile
  • Set success criteria for engagement
  • Decide how you will measure and monitor activity
  • Set clear goals for social media manager
  • Review, Evaluate and Evolve your organisations use of social and digital media
  • Engagement is key – ensure your team know who to engage with and how to engage relevantly
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